MICROGAMING REPORTS ITS BIGGEST YET MOBILE WIN (Update)
Microgaming has confirmed the April 9 Mega Moolah progressive jackpot hit reported late last week by InfoPowa, advising that Royal Vegas player MarkA will receive a full payment in one tranche of Euro 5,375,695.08.
The lucky player was spinning on his mobile phone when he hit the jackpot that has turned him into an instant multi-millionaire.
A spokesman for Royal Vegas has revealed that MarkA had only been a member of the online casino for a week hwn he struck gold.
"I dont think you could ask for a better start to playing at Royal Vegas," the spokesman said Monday. "One of our senior VIP executive hosts had the pleasure of phoning Mark to confirm the win and to congratulate him; to say he was elated is an understatement. Everyone here at Royal Vegas would like to congratulate Mark on this mammoth and historic win.
MANITOBAS NOVELTY BETTING PIQUES INTEREST
BC Lotteries Corps online Play Now website is getting a fair amount of U.S. media attention with its recently introduced novelty betting offer in Manitoba and British Columbia.
"It's meant to capitalize and bring that entertainment factor to more casual people that wouldn't normally wager on something like a regular sports bet," Chris Fairclough, senior communications officer with B.C. Lotteries Corp. told the Winnipeg Free Press.
Fairclough spoke about B.C. Lotteries Corps regulated offer as opposed to punters placing bets on unlicensed operators websites saying: These are sites that aren't legal in Canada but people play on them anyway. Instead of going the prohibition route and trying to shut all those places down, we're offering a product that is safe and secure and gives back to the people and repatriates the money. So if you are placing this type of wager, you're doing so in a safe, secure environment.
"Would you rather your money go back to paying for education and health care or would you rather it go to pay for someone's yacht in the Caribbean? We'll leave that to the players to decide."
CAESARS PLANS U.S. ONLINE GAMBLING MARKETING PUSH
With the northern hemisphere seasons turning to cooler weather in autumn and winter, there is likely to be more interest in online gambling, and the interactive division of major US gambling group Caesars Entertainment intends to exploit that by launching a new advertising campaign, reports the marketing publication Adweek.
Caesars has confirmed that it will push a TV ad campaign through September alerting New Jersey residents that online gambling is now legal in the state...and they can play more than 120 games on the internet casino's website.
"We wanted to make the public more aware of what we're offering from an online perspective and highlight to the market the different kinds of games we have," Caesars Interactive Entertainment vp of digital marketing Adrian Bailey explained.
He said typically, online gaming ads die down in the summer, but as the weather declines, activity in the online gambling environment tends to rise, making it the right time to plug round-the-clock online gaming.
Adweek reports that a study by Aruvian's R'search shows that despite economic woes and legal restrictions US web gambling grew 2.5 percent in 2012.
CIE will be pushing both desktop and mobile gambling in its campaign to cater for the growing popularity of the mobile vertical. The Entertainment Software Association reports that 43 percent of the audience has used smartphones to gamble while 30 percent has used a wireless device of some kind.
"We want to tell people we're Caesars and were online," Bailey said.