MANITOBAS NOVELTY BETTING PIQUES INTEREST
BC Lotteries Corps online Play Now website is getting a fair amount of U.S. media attention with its recently introduced novelty betting offer in Manitoba and British Columbia.
"It's meant to capitalize and bring that entertainment factor to more casual people that wouldn't normally wager on something like a regular sports bet," Chris Fairclough, senior communications officer with B.C. Lotteries Corp. told the Winnipeg Free Press.
Fairclough spoke about B.C. Lotteries Corps regulated offer as opposed to punters placing bets on unlicensed operators websites saying: These are sites that aren't legal in Canada but people play on them anyway. Instead of going the prohibition route and trying to shut all those places down, we're offering a product that is safe and secure and gives back to the people and repatriates the money. So if you are placing this type of wager, you're doing so in a safe, secure environment.
"Would you rather your money go back to paying for education and health care or would you rather it go to pay for someone's yacht in the Caribbean? We'll leave that to the players to decide."
SPORTRADAR TO CARRY GERMAN HANDBALL DATA
Online sports betting content firm Sportradar has acquired the exclusive eight year rights to collect and distribute official German Handball League data to its betting industry and media clients following a partnership agreement signed last week.
The Sportradar agreement covers both the first and second divisions of the HBL, along with the DHB Cup, the Super Cup and the annual All-Star Game competitions.
As part of the agreement, Sportradar will furnish HBL with its Live Sports Centre product, a content visualisation tool with extensive live statistics which can be customised and implemented on all team websites.
The data company has also undertaken to develop an HBL mobile application for data visualisation across smartphones and tablets.
In a press statement this week, Sportradar m.d. for sports data and licensing, Johannes Ranke, said:
Handball is one of the most popular sports in Germany and I am very excited about the collaboration between Sportradar and the HBL for the coming years. It will be a great opportunity to develop cutting-edge data products and services and help to increase the awareness of the HBL and handball around Europe and the world.
CAESARS PLANS U.S. ONLINE GAMBLING MARKETING PUSH
With the northern hemisphere seasons turning to cooler weather in autumn and winter, there is likely to be more interest in online gambling, and the interactive division of major US gambling group Caesars Entertainment intends to exploit that by launching a new advertising campaign, reports the marketing publication Adweek.
Caesars has confirmed that it will push a TV ad campaign through September alerting New Jersey residents that online gambling is now legal in the state...and they can play more than 120 games on the internet casino's website.
"We wanted to make the public more aware of what we're offering from an online perspective and highlight to the market the different kinds of games we have," Caesars Interactive Entertainment vp of digital marketing Adrian Bailey explained.
He said typically, online gaming ads die down in the summer, but as the weather declines, activity in the online gambling environment tends to rise, making it the right time to plug round-the-clock online gaming.
Adweek reports that a study by Aruvian's R'search shows that despite economic woes and legal restrictions US web gambling grew 2.5 percent in 2012.
CIE will be pushing both desktop and mobile gambling in its campaign to cater for the growing popularity of the mobile vertical. The Entertainment Software Association reports that 43 percent of the audience has used smartphones to gamble while 30 percent has used a wireless device of some kind.
"We want to tell people we're Caesars and were online," Bailey said.
PREACHING TO THE CONVERTED
Britain's Responsible Gambling Trust has confirmed in its latest survey that there is wide consensus among online and land gambling operators on the priorities for self- exclusion as a harm minimisation tool.
The study identified specific elements in self-exclusion which are already familiar to most online operators, namely:
* Self-exclusion applications should be irrevocable during the period set (usually a minimum of six months);
* Information-sharing among operators and suppliers could be improved;
* Relevant training for front-line managers and staff is essential;
* Precautions must be taken to avoid marketing to individuals who have self-excluded.
RGT chief executive Marc Etches notes that technology will help to enforce self-exclusion in the future.
This project shows that the gambling industry has the appetite to look at itself and ask what more it can do to improve the way it looks after problem gamblers," he said.
"The industry now needs to develop the technology needed to enforce self-exclusion, look into what legal restrictions there may be, and better understand the most effective methods of self-exclusion.
"We have identified these areas as research priorities and it is for the gambling industry to show their continued commitment by implementing the highest standards in their respective codes of conduct.