CAESARS PLANS U.S. ONLINE GAMBLING MARKETING PUSH
2014-09-10

With the northern hemisphere seasons turning to cooler weather in autumn and winter, there is likely to be more interest in online gambling, and the interactive division of major US gambling group Caesars Entertainment intends to exploit that by launching a new advertising campaign, reports the marketing publication Adweek.
Caesars has confirmed that it will push a TV ad campaign through September alerting New Jersey residents that online gambling is now legal in the state...and they can play more than 120 games on the internet casino's website.
"We wanted to make the public more aware of what we're offering from an online perspective and highlight to the market the different kinds of games we have," Caesars Interactive Entertainment vp of digital marketing Adrian Bailey explained.
He said typically, online gaming ads die down in the summer, but as the weather declines, activity in the online gambling environment tends to rise, making it the right time to plug round-the-clock online gaming.
Adweek reports that a study by Aruvian's R'search shows that despite economic woes and legal restrictions US web gambling grew 2.5 percent in 2012.
CIE will be pushing both desktop and mobile gambling in its campaign to cater for the growing popularity of the mobile vertical. The Entertainment Software Association reports that 43 percent of the audience has used smartphones to gamble while 30 percent has used a wireless device of some kind.
"We want to tell people we're Caesars and were online," Bailey said.




ANOTHER U.S. DEAL FOR SPORTECH RACING AND DIGITAL
2014-08-07

The Hawthorne Race Course in Illinois has become the latest US company to sign up for Sportech Racing and Digital's range of onlin Apuestas Breeders Cup e and land-based betting products.

Sportech Racing and Digital is the American subsidiary of the UK-listed gambling group Sportech plc.

The new deal will see SRD providing Hawthorne with totalisator and related services over a ten-year period, along with a full suite of digital and land-based betting products that include the G4 internet wagering solution, Digital Link mobile suite, and the new Sportech Kiosk a self-service account set-up, funding and cashing product.

Hawthorne Race Course has a positive ten-year history with SRD and remains impressed by the innovative technologies the company continues to make available, said president and general manager Tim Carey.

We look to expand distribution of our account wagering services with the new Sportech Kiosk, and to deliver a better wagering experience for our players with the Digital Link mobile suite and the next generation self-service terminals, he said Wednesday.